HUISHANG BANK HEADQUARTERS IN HEFEI
175.000 SQM________________HEFEI, CHINA
FROM VILLAGES OF COMMUNITIES, TO TOWERS OF NEIGHBORHOODS
How to design a bank that is in line with the latest trends in a rapidly-changing industry? Could the bank organically evolve from a hectic place you just hurry-to-get-done-with into an exciting venue you just want-to-hang-out-in? And could a history of small local banks joining forces become a corporation’s spatial trade-mark?
This project is about mountains, villages and pine trees. And about a perfect corporate branding mix that transforms them into the ultimate expression of the unique spirit of a Chinese province: a harmonizing core where various forces converge towards a greater goal.
CREDITS: NDA